With the promise of fully fleshed out blog posts in just a few clicks, the temptation is real. But can you use AI to write your blog posts? And even if you can, does it mean you should?

Whether artificial intelligence can write a “good” article isn’t a clear cut yes or no. Sure, AI can produce coherent blog posts that even do a pretty good job of optimizing for SEO. But generating authentic, engaging material in your brand’s voice? That’s a far greater challenge.

The end result comes down to which tool you use, the specifics of the writing task, and the level of human involvement. What follows is a nuanced discussion of whether or not you should use AI for your brand’s blog posts.

The Pros of AI Blog Writing

AI writing tools can certainly make your life much easier.

Time is money when it comes to business. When you can have blog posts drafted in seconds versus days, AI can seem like a very appealing option. Studies and real-world cases show how AI can significantly speed up content creation, saving businesses valuable time and resources.

Plus, AI can produce content non-stop, 365 days a year — without the need for breaks or holidays.

But efficiency isn’t the only reason a writer might make use of AI tools. Writer’s block is a real thing. If you or your writing staff are stuck staring at a blank page, an AI chatbot can help you kick start your creativity. From generating outlines and ideas to filling in a full first draft, AI helps businesses scale their writing and ideation.

On top of these benefits of AI blog writing, there are a host of others including:

• Cost-effectiveness: AI can save money and internal resources by speeding up the writing process.
• Scalability: With AI chatbots, businesses can scale content production — producing more blog posts at a faster rate.
• Consistency: Artificial intelligence can help ensure all of your brand’s content has a consistent tone and style.
• Research assistance: AI can quickly gather and synthesize information on various topics, making it ideal for finding authoratative sources, studies and references.
• Multilingual capabilities: AI can generate content across multiple languages, and at scale.
• SEO optimization: Many AI tools can be trained to optimize content for search engines, cutting down the need for human input.
• Adaptability: AI can be trained to write in different styles or for specific industries, making it a highly adaptable sidekick for your brand.

But while there are plenty of reasons why businesses might make use of AI for writing blog content, there are also potential pitfalls to be aware of.

The Cons of AI Blog Writing

AI blog writing has critical limitations. For one, capturing the essence of a brand’s voice through authentic human expression is one area where AI falls flat — and often in a major way.

AI also struggles when it comes to:

• Creativity: AI excels at generating relevant information but lacks the originality and creativity that come from human experiences.
• Empathy: Artificial intelligence cannot empathize with your audience, feel their pain points, or express emotion, leaving the writing feeling impersonal and distant. 
• Accuracy: AI lacks morals and can generate information without a real-world basis. Minor factual errors can become outright fabrications, such as when an AI wrote a legal brief referencing a case that never existed.
• SEO: AI can effectively incorporate SEO into its content, which can lead to an initial search engine boost. But many brands are seeing their AI-generated content get removed from search results within a few days due to lack of human originality and depth.

AI is a tool, not a replacement for a human writer. Without oversight, AI-generated content ends up soulless and formulaic, which can alienate your audience and harm your brand.

Tips for Effectively Using AI For Blog Posts

AI may not be a perfect solution, but that doesn’t mean it needs to be removed from your workflow entirely.

When making us of AI for blog writing, it’s important to:

1. Choose your AI wisely: Not all AI tools have the same capabilities. Some are better for ideation, while others excel at summarizing. Some tools have highly robotic wording, while others are much better at sounding human. Select the right tool for your specific needs, and trial it out.
2. Balance your approach: Don’t rely solely on AI, as it is not suited for every task. While you can use AI to assist with brainstorming or generating outlines, human input is still essential for crafting compelling content.
3. Use the huaman touch: Always review AI-generated content before publishing. Ensure accuracy by fact-checking claims and adding research. Always be sure to do a thorough edit, removing robotic language and adding a human touch.

Instead of outsourcing all your thinking to an AI tool, treat it like a trusty sidekick. It shouldn’t be doing all the work for you, but it certainly can help offload some of the process.

But it’s important to ensure your brand’s voice and perspective are added, so the end result is an authentic blog post that adds value for your audience and shares a unique perspective. This is something an AI just can’t do.

Why The Human Touch Matters (Now More Than Ever)

The human touch is the essential feature that AI is missing. But what goes into humanization?

Well, it’s all of the following:

• The ability to craft compelling narratives (whether real or fictional)
• Creating unexpected metaphors that aren’t overdone
• Establishing an genuine connection with readers
• Using emotional intelligence to address readers’ needs and make them feel valued and heard
• Demonstrating specific niche knowledge that may not be gatherable by AI tools
• Sharing unique insights that only someone who has gone through a certain process is able to share

If your business’ content checks all of these boxes, you should see a massive spike in engagement and trust levels. That, and Google will deem your content as helpful (and not penalize it like all those other sites hit hard by the HCU).

The end result will be the following:

• Customers who are more likely to engage with and share your content
• Increased brand loyalty due to a higher trust factor
• Your brand considered a thought leader, not a copy
• A more sustainable business
• Customers who are more likely to convert and spread the word for you

In a world flooded with AI, be the business that gives readers the human touch they’re craving.

Writing With the Human Touch

There is no shortcut to success, and many businesses are falling prey to AI’s promise of mass-produced content and quick success. So while you can use AI to write your blog posts, it’s important to consider whether you should.

AI is just a tool and works best as a partner rather than your primary content driver. The human touch is what embeds your brand’s voice into the content you create, and that’s what keeps your customers coming back.

Loking for effective, human-written content for your brand? Our award-winning content team might be a great fit. Give CopySwan a test run and get one free article — no strings attached.

The reality is that we’re not entirely sure how things will play out. But one thing is for sure — posting AI content under your brand name can be harmful.

That’s why understanding how to identify AI-generated articles is crucial, and we’re here to guide you through the key signs to look for.

Signs Your Content Was Written by AI

AI can be a helpful tool. It can help speed up your marketing processes, structure content, and help brainstorm examples.

But it’s far from perfect.

AI content can come across as bland and robotic, but it’s hard to detect with accurancy using AI detectors. They’re just not reliable.

Here’s what to look for when learning how to detect AI content on your own.

Formulaic structure and predictable patterns

AI writing relies on algorithms, which often results in repetitive sentence lengths and structures.

This lack of variation makes AI-generated content feel monotonous.

Many sentences and blogs end up reading like each other. 

Lack of originality and unique insights

Content produced by AI is based on existing information.

This makes it inherently unoriginal compared to human-created content.

Since AI cannot generate new ideas, it simply repurposes information that is readily available elsewhere. 

Overused and repetitive words, phrases, and clichés

When you’ve spent enough time looking through AI content like we have, you start to notice patterns.

There are a number of phrases used in AI-generated content that humans simply don’t use often.

Some examples include:

• “In the realm of…”
• “In the world of…”
• “Lanscape”
• “Delve into”
• “Embark”
• “Tapestry”
• “Bustling”
• “Metropolis”
• “Remember…”
• “Navigating”
• “A testament to…”
• “Symphony”

Have you noticed these with AI outputs? There are a bunch more in this Reddit thread, too.

There are often colorful examples or metaphors in the writing that don’t feel natural, or seem over-the-top.

Titles or subheadings seem to always have colons and are divided into two parts.

For instance:

• Audience Targeting: Attracting the Right Visitors
• Trust: Building Credibility Through Relevance
• Website Ranking: Climbing the Search Engine Ladder

These are surefire signs that help you spot AI content.

Bad linguistic flow

Another issue with both the opening section and AI-generated text is its uneven flow.

The sentence structures often use too many introductory phrases, commas, and main clauses.

This disrupts the flow and can be annoying to read.

The overuse of certain words and phrases further contributes to disjointed structure.

Lack of emotional depth or personality

Content filled with emotion and personality can only be created by humans, as AI lacks emotional intelligence (or any emotions at all).

This leaves AI writing feeling lifeless and impersonal.

Recognizing these traits in AI-generated content can make it easier to spot. With practice, you’ll become more skilled at identifying them.

How Using AI-Generated Content is Harmful

Now more and more content on the internet is starting to look the same.

This is an issue, as Google needs a way to detect and reward original content.

AI-generated content can rank on Google, but with time it may get demoted or removed from the SERPs entirely.

Here’s why.

Loss of trust and credibility with your audience

AI content may present information as accurate even when it’s not.

This can lose the trust and credibility of an audience.

Readers prefer interesting and factual content.

If a blog or brand consistently features AI-generated content with the same tone or false information, readers will lose trust — and so will Google.

Higher bounce rates and lower SERP rankings

AI content doesn’t meet Google’s E-E-A-T guidelines.

It isn’t original or authoratative.

Google doen’t reward cookie-cutter content, and visitors don’t value it either.

Though you still may get clicks, AI content typically has higher bounce rates. In the longer term, this means lower rankings.

Missed opportunities

AI lacks the human touch and emotional connection.

Audiences prefer content created by someone who genuinely understands them and speaks their language.

Your content should speak to their fears, problems and aspirations. It should connect with your target audience on a deeper level, compelling them to take action.

How to Create Content That AI Can’t

The only real way to make content that truly resonates with humans is by using a human writer.

A good writer can create an emotional connection, tell stories, add a unique perspective to their writing.

Here are some factors to consider when creating human content:

• Originality: Humans possess creativity that AI lacks. We can present information in original ways and go beyond mere facts. Bring a unique perspective to your writing to differentiate it from the recycled content that AI spits out.
• Emotional intelligence: AI can mimic emotions, but it can’t genuinely experience or convey them through its writing. Use your emotional intelligence to share real emotions and perspectives about your experiences.
• Expertise and knowledge: AI can provide information, but it’s not a true expert and often makes mistakes. Go beyond just presenting facts by adding your unique expertise and personal insights. Conduct proper research to ensure accuracy. 
• Compelling stories: AI can tell stories, but it lacks the emotional flair that humans bring to storytelling. A writer’s role is to connect with their audience by crafting content that incorporates stories and builds meaningful connections with readers. 

A Final Word

Now you’re better equipped to detect AI content and prevent it from negatively impacting your brand.

Knowing what to look for in AI content helps you create writing that conveys your expertise and is creative, emotionally resonant, and engaging.

While other brands focus on using AI for quantity, you can prioritize quality.  

AI can add value to your processes, but the most impactful content comes from writing it yourself or working with a skilled writer.